Sep 7, 2012

Daag Ache Hain...(Stains are good)!!!

"Children are unpredictable. You never know what inconsistency they're going to catch you in next". ~Franklin P. Jones ~

Rohan…..Can’t you come back home without any stain? Rohan’s mom shouted when she saw slight smudge on his white school shirt.

Ohh Mommy…”Surf Excel hai na.(we have Surf Excel mamma)” How sweetly Rohan reverted to his mother, I could not resist my laugh being witnessed of the incident and Rohan is no one else but my landlord’s naughty kid who all the time roll over on dust and soil his clothes in our backyard. Why would not he? He is just 7 years old kid. I told his mother if you have a solution to get rid of dirt then stain is good aunty, be a Surf Excel Mother.

 ”Agar Daag lagne se kuch acha hota hai, tou daag ache hai” (If staining is for something good, then stain is good). The advertisement campaign Surf Excel “Daag Ache Hain” (Stain is good) is remembered (should be remembered rather) in the history of advertisement to have broken a cliche. I love advertisement to watch and I guess it works and attracts before I go for any other competitor’s product. I have been using it since I saw this ad many years back and it’s not about the emotional moment with witty humor that has been captured but the reliability I have got through it.

When something bad happened,
we say it is for good,
Like the same when it stains,
Then stain is for good….
How it feels,
When you say soak no more,
It will happen,
When you care for your clothes…

Let's revive one more Ad.....Ek minute….daadi ek minute(One minute...grand maa one minute). Surf excel with stain expert formula which removes the stain in one minute, yeah this Ad makes me laugh every time I see that how kids can be innovative and their grand mothers are always supportive no matter how impish they are. Yeah, again the liability of surf excel in removing even deep stains is constant no matter how many innovative advertisements Surf excel is campaigning. 

How time is committing changes? You can recall the time of washing clothes from hands frequently than washing machine. Gone are the days when my mamma toiled tough with stains on clothes when washing machine was not there at my home.  But now, I am so glad to see my mamma free from perplexity of removing tough stains from hands, free from keeping hands in water early in the morning, relaxed, no pain of matting expensive clothes and Soaking is nomore in the picture.

Washing Machines are useless without good quality of detergent which can hide pain of loosing precious clothes. If food is too eat, we can never say we are drinking, so the same if surf is available for particular washing machine then why to take risk in soaking clothes?

You know one day my friend have got crazy when I updated her about a red saucy patch in her white petite dress. She did not realized when she clashed with one handsome guy that day in a party. She lost in his dreams and forgot about the stain in her lovable dress. She responded idiotically to me- “The stain is good, I am ready to impinge with him again.” Oh No, My mouth was kept half opened then. See, how good some stains are? Isn’t?

When washing clothes is now just a minute task, when a grand mother can also wash clothes without soaking, when kids can be free from mother’s chain of shout, When sometimes stain is becoming memorable then stain is altogether good, “daag ache hai”. 

This is my entry for Surf Excel Matic, Soak No More comtest.
 For vote click here
P.S... Image Courtesy to Google Images and other websites including



  1. I liked the way, you have taken real life episodes and written this. All the best :)

  2. though a good post but i would like to ask ...... why this pseudo advertisement of surf excel /// ha ha ha ...

  3. Replies
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